Excellent point from Seth Godin on hiring vs. recruiting. I wish I had thought of the difference in these two words because it is important. The key to recruiting is to create a the job description table I work through in Leading After a Layoff:
List the following to make a great job description:
- Results—This is what you want the job to deliver
- Tasks—These are the tasks you expect the person to do to deliver the results.
- Skills—These are the learned skills that are needed for the tasks.
- Talents—These are the innate thought patterns that make it easy for the person to learn the skills.
Recruit people with the right talents and the rest is easy.