Malcom Gladwell has selected Drive as this month’s book club book. The book discusses how external carrots and sticks (What Pink calls Motivation 2.0) cannot explain why people spent all that time creating Wikipedia, Linux, or Firefox. It cannot explain why people volunteer for non-profits, and it cannot explain what makes people truly connected to their jobs.
In DRIVE, Pink suggests a new model of motivation.
DRIVE: New Yorker Book Club page.
